Sgt Pepper’s: A Breakdown

28 04 2010

It’s so iconic and yet most people have no idea who or what they are looking at. The Beatles 1967 album Sgt Pepper’s Lonely Hearts Club Band is known not only for it’s great music but for the incredible album art as well. If you’ve ever wondered who are all those people standing behind the Fab Four, today is your lucky day.

But first, a little background on this Grammy Award winning piece of rock n roll art history. The album’s packaging was art-directed by Robert Fraser, designed by Peter Blake and his wife Jann Haworth, and photographed by Michael Cooper. Fraser was a prominent London art dealer who had become a close friend of Paul McCartney. It was he who urged  that the group abandon their original cover design, a psychedelic painting by The Fool. Fortunately for The Fool, his design for the inner sleeve was still used, at least for the first few pressings and is now something of a collectible. Robert Fraser was one of the leading champions of modern art in the UK in the 1960s. He argued that The Fool’s artwork was not well-executed and that the design would soon be dated. So, he offered to art-direct the now famous cover. Fraser then suggested they use an established fine artist and introduced the band to a client, noted British pop artist Peter Blake. Blake, in collaboration with his wife, created the famous cover collage known as “People We Like”. The final result shows the Beatles, as the Sgt. Pepper band, surrounded by a large group of their heroes who are rendered as life sized cut-out figures. Also included were wax-work figures of the Beatles as they appeared in the early ’60s, borrowed from Madame Tussauds. The collage depicted more than 70 famous people; including writers, musicians, film stars and (at Harrison’s request) a number of Indian “gurus”. There were also a few controversial persona’s that were originally intended to be included but were edited out at the last minute, among them were Adolf Hitler, Mahatma Gandhi and Jesus Christ… perhaps too risky for even the Beatles. The collage was assembled by Blake and his wife during the last two weeks of March 1967 at the London studio of photographer Michael Cooper, who took the cover shots on March 30th in a three-hour late night session. The rear side of the cover had the lyrics printed on it with a small picture of the band near the bottom. It’s significant because it was the first time lyrics were presented in this manner on a British pop LP. The final product was a “gatefold” album cover, that is, the it could be opened like a book to reveal a large picture of the Fab Four in their custom-made military style costumes against a bright yellow background. The reason for the gate fold was that the Beatles originally planned to fill two LPs for the release. The designs had already been approved and sent to print when they realized they would only have enough material for one LP.

Ok. So, using the numeric outline of the original cover (below) you can dissect who is who, finally getting to the bottom of this age old question. Both the original and the outline are from larger sources. Should you need to zoom in, simply click the image to enlarge it.

The Breakdown:
  1. Sri Yukteswar Gigi (guru)
  2. Aleister Crowley (dabbler in sex, drugs and magic)
  3. Mae West (actress)
  4. Lenny Bruce (comic)
  5. Karlheinz Stockhausen (composer)
  6. W.C. Fields (comic)
  7. Carl Gustav Jung (psychologist)
  8. Edgar Allen Poe (writer)
  9. Fred Astaire (actor)
  10. Richard Merkin (artist)
  11. The Varga Girl (by artist Alberto Vargas)
  12. *Leo Gorcey (Painted out because he requested a fee)
  13. Huntz Hall (actor one of the Bowery Boys)
  14. Simon Rodia (creator of Watts Towers)
  15. Bob Dylan (musician)
  16. Aubrey Beardsley (illustrator)
  17. Sir Robert Peel (politician)
  18. Aldous Huxley (writer)
  19. Dylan Thomas (poet)
  20. Terry Southern (writer)
  21. Dion (di Mucci)(singer)
  22. Tony Curtiss (actor)
  23. Wallace Berman (artist)
  24. Tommy Handley (comic)
  25. Marilyn Monroe (actress)
  26. William Burroughs (writer)
  27. Sri Mahavatara Babaji(guru)
  28. Stan Laurel (comic)
  29. Richard Lindner (artist)
  30. Oliver Hardy (comic)
  31. Karl Marx (philosopher/socialist)
  32. H.G. Wells (writer)
  33. Sri Paramahansa Yogananda (guru)
  34. Anonymous (wax hairdresser’s dummy)
  35. Stuart Sutcliffe (artist/former Beatle)
  36. Anonymous (wax hairdresser’s dummy)
  37. Max Miller (comic)
  38. The Pretty Girl (by artist George Petty)
  39. Marlon Brando (actor)
  40. Tom Mix (actor)
  41. Oscar Wilde (writer)
  42. Tyrone Power (actor)
  43. Larry Bell (artist)
  44. Dr. David Livingston (missionary/explorer)
  45. Johnny Weissmuller (swimmer/actor)
  46. Stephen Crane (writer)
  47. Issy Bonn (comic)
  48. George Bernard Shaw (writer)
  49. H.C. Westermann (sculptor)
  50. Albert Stubbins (soccer player)
  51. Sri lahiri Mahasaya (guru)
  52. Lewis Carrol (writer)
  53. T.E. Lawrence (soldier, aka Lawrence of Arabia)
  54. Sonny Liston (boxer)
  55. The Pretty Girl (by artist George Petty)
  56. Wax model of George Harrison
  57. Wax model of John Lennon
  58. Shirley Temple (child actress)
  59. Wax model of Ringo Starr
  60. Wax model of Paul McCartney
  61. Albert Einstein (physicist)
  62. John Lennnon, holding a french horn
  63. Ringo Starr, holding a trumpet
  64. Paul McCartney, holding a cor anglais
  65. George Harrison, holding a flute
  66. Bobby Breen (singer)
  67. Marlene Dietrich (actress)
  68. Mohandas Ghandi (painted out at the request of EMI)
  69. Legionaire from the order of the Buffalos
  70. Diana Dors (actress)
  71. Shirley Temple (child actress)
  72. Cloth grandmother-figure by Jann Haworth
  73. Cloth figure of Shirley Temple by Haworth
  74. Mexican candlestick
  75. Television set
  76. Stone figure of girl
  77. Stone figure
  78. Statue from John Lennon’s house
  79. Trophy
  80. Four-armed Indian Doll
  81. Drum skin, designed by Joe Ephgrave
  82. Hookah (water tobacco-pipe)
  83. Velvet snake
  84. Japanese stone figure
  85. Stone figure of Snow White
  86. Garden gnome
  87. Tuba

This is the historic back cover with the lyrics printed for each song.

Here is the inside photo that appeared on the gatefold.

The Fool’s original psychedelic design for the inner sleeve, available only on limited pressings.

Originally, the group had wanted the album to include a package with badges, pencils and other small Sgt. Pepper goodies but this proved far too costly. Instead, the album came with a page of cardboard cut-outs carrying the description:

SGT. PEPPER CUT-OUTS

  1. Moustache
  2. Picture Card
  3. Stripes
  4. Badges
  5. Stand Up

*Buy this LP online

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s




%d bloggers like this: