The Beatles Catalog Available on iTunes

16 11 2010

FINALLY! What does it take to get one of music’s biggest bands available on the iTunes store? Apparently, all you need is love… and A LOT of lawyers. After years of tension and disputes Apple Corp. has finally allowed Apple Inc. to offer The Beatles’ complete catalog of work online. I get it. I do. But after all that concern over Apple Inc. branching out from computer technology to music distribution and possible conflicts of interest, the whole argument seems futile and moot. After all, we know Paul is down with it, as his music is already on iTunes . He even filmed a commercial for them. How long did it really take for the folks at Apple Corp. to realize that iTunes is clearly one of, if not, the biggest digital music distribution channel? I guess after all those years, today is the day of epiphany. Finally. Check out The Beatles on iTunes HERE.

So, at this point you probably already own every album in various mediums and have even digitized it yourself, but for those that have not… this your chance. You can cherry pick your favorite songs or grab the whole album(s). Or, you can just bite the bullet get the entire box set ($149).  Like any major product roll out, this comes with a lot of fanfare. One of the promotion items they are touting is the complete 1964 Washington D.C. performance in HD (well, as hi-def as I’ve seen). This video exists in snippets all over the internet, some of which has been featured here, but this is the complete unedited release. CHECK IT OUT HERE. There are also some other cool videos that you can browse through while on the band’s artist page in the store.

There are a few ads that the ‘Apples’ collaborated on for this launch. They are pretty straightforward and simple but, if you’re a fan, you will enjoy them nevertheless. You can see all 5 ads below:

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